Hippo Awarded Waterwise Marque
The Waterwise Marque is awarded annually to products which reduce water wastage or raise the awareness of water efficiency. 15 Marques have been awarded across the broad spectrum of products including dishwashers, an aerated showerhead, water storing gels for the garden, a waterless urinal, a new dual flush toilet, drought resistant turf, a device to recycle your bathwater, a garden drip irrigation system, a waterless carwash, tap flow restrictors and devices to reduce the amount of water used when flushing your toilet.
Environment Minister, Ian Pearson says ‘I welcome the Waterwise Marque which will raise the profile of water efficiency, help the consumer to make informed choices in product selection, and reward those manufacturers who are taking a lead in water saving. It is good for the environment, good for consumers and good for business.’
‘This is the first scheme in the UK to highlight water efficient products. We have a fantastic range of products for use both in the home and garden. The Waterwise Marque will empower buyers to make more informed choices on which water using products to purchase.’ says Jacob Tompkins, Director of Waterwise.
‘Despite the recent rainfall it is still imperative that we continue to use water wisely. The UK’s fresh water supplies are not limitless. Climate change, along with population growth and shift mean that we can’t simply continue to use a third more than many of our European neighbours. The most effective long term way to stop future water shortages is for all of us to make small behavioural changes and to choose water efficient products.’
Watch out for the Marque in stores on the product itself, product packaging, point-of-sale information, product catalogues, promotional literature and company websites from this week.
The Waterwise Marque was judged by an independent panel of experts and assessed on water efficiency, potential market reach, performance and good design. Waterwise is an independent, not for profit, non-governmental organisation focused on decreasing water consumption in the UK by 2010 and building the evidence base for large scale water efficiency. We are the leading authority on water efficiency in the UK. We sit on the UK Environment Minister’s Water Saving Group alongside the water industry and regulators. Our aim is to reverse the upward trend in how much water we all use at home and at work by 2010. We work together with key partners in the water companies, governments (UK, Scotland, Wales, Northern Ireland and local governments), manufacturers, retailers, NGOs, environmentalists, regulators, agriculture, business, domestic consumers and the media.
For more information visit www.waterwise.org.uk